Esther Kinuthia didn't set out to build a beauty brand. She set out to understand the world.
From the lecture halls of Strathmore University in Nairobi, where she studied Commerce and Marketing, to the innovation labs of Trinity Business School in Dublin and the entrepreneurship programs of HEC Paris, Esther spent over a decade collecting something most beauty entrepreneurs don't have, a deep, academic understanding of how businesses grow, how brands are built, and how markets move.
And she didn't stop there. In 2026, she added a Diploma in Advanced Artificial Intelligence from University College Dublin to her arsenal, because the future of beauty, like every industry, belongs to those who understand the technology shaping it.
But alongside the spreadsheets and strategy frameworks, there was always beauty.
It started as a passion, an eye for detail, a love for transformation, the quiet confidence that comes from helping someone feel seen. In Dublin, she formalised that passion with an ITEC certification in Makeup and an ITEC qualification in Manicure & Pedicure, internationally recognised credentials respected in over 40 countries, and among the most trusted beauty qualifications across Europe and beyond.
The combination was rare. A founder who understood both the art and the architecture.
Today, Makeri Beauty is the result of that journey. It is where a BCom from Nairobi meets a Parisian standard of elegance. Where digital strategy and cutting-edge AI thinking inform every client experience, and internationally accredited technique meets genuine human care. It is beauty, practiced at the highest level, delivered with the confidence of someone who has trained, studied, and refined her craft across three countries and two continents.
Makeri Beauty is not just a service. It is the life's work of a woman who chose excellence at every turn.
